google ads

0. only use Create a campaign without a goal's guidance  as rest are controlled by google algorithm

only use phrase match ot exact match do not use broad match at any cost

1. Do not include brands in keywords

2. Sitelinks are missing from 1 campaign (create sitelink)

changing bid strategy

3.if you want to run ads worldwide then 

All campaigns > campaigns name > settings > Languages > All languages

4. Do not enable google display network

5. tracking code should be on thank you page only.

6.target your competitors

7.All campaigns > campaigns name > settings > bidding

8.Not eligible

Low search volume -- do not take low volume keywords

9.Age restriction from Audiences > edit demographics

Landing page experience: below average (yellow mark keyword tab)

This generally happens when you have the keyword as a broad match and change it to exact match

as this will reduce the CPC also

Is it better to have a higher or lower CTR?

The higher your CTR in Google Ads, the better your ranking and the lower your costs

if copyright/brand keywords are found remove them and recreate the ad

all should be green 

Campaign submitted

warning

Ads are limited

1 ad is limited

stars_filled

Ads will be shown to customers

Do not include any brands name in your keywords

All three should be green tick here the last one is not green tick so wait

target brands user in google ads

No, you can not target specific companies in Google Ads. You can use custom affinity audiences built on competitor domains to create interest categories based on the content of their website but that's not a great substitute

Turn off your automatically applied recommendations

You can turn off automatically applied recommendations at any time from either of these tabs:

The Manage tab

1. Uncheck the recommendation you want to turn off.(All campaigns)
2. Click Save.

The History tab

1. Click the recommendation you want to turn off.
2. Click Disable.
3. You’ll see a red dot  next to all automatically applied recommendations that have been turned off.